Game On: Energize Your Business with Social Media Games by Jon Radoff

Author:Jon Radoff [Radoff, Jon]
Language: eng
Format: mobi, pdf
Publisher: Wiley
Published: 2011-03-15T14:00:00+00:00

Figure 8-2: Rock Band Players/Day

One significant variation in gameplay helps explain the profound difference in attention that each game received: the social gameplay within Rock Band. I hope that this, along with the correlation to DLC sales, helps convince you that attention is one of the best ways to measure the success of a game.

Social Game Business Model

The payoff from attention is twofold.

The players who are the most engaged with the game are the ones most likely to get their friends to play as well, especially in social games that allow for friend-to-friend interaction. This means that even the nonpaying players can generate substantial value by introducing people to the game who may end up engaging in economic exchanges.

The people who spend the most attention on a game are also the most likely to spend the most money—or engage in other exchanges important to your product.

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